Introduction to Marketing
Upon completion of these materials, students will know the basics of marketing history, strategies, and mediums used to reach consumers.
Access to MyCareerTech materials requires that a teacher login or register; students never log in.
Lesson materials include:
- Lesson Plan
- Instructional Video
- Guided Notes
- Student Test
Helping your students discover, understand, and evaluate various career paths and occupations within the Marketing cluster that align with their personal interests, skills, and values.
Occupation Research Tools 30
MyCareerTech offers full occupation reports on 30 Occupations across the 5 Marketing Career Pathways.
Professional Sales Pathway 19
Employees in professional sales are involved in the transfer of goods and services in the economy, both to businesses and to individual consumers.
Marketing Communications Pathway 1
Marketing communications employees plan, coordinate and implement marketing strategies advertising promotion and public relations activities. Because of the importance and high visibility of their jobs, these individuals often are prime candidates for advancement.
Marketing Management Pathway 6
People with careers in marketing management formulate policies and direct the operations of businesses and corporations, nonprofit institutions and other organizations. In small firms, the owner or chief executive officer may assume all advertising, promotions, marketing, sales and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales and public relations policies.
Marketing Research Pathway 1
Employees in marketing research are concerned with understanding people and organizations. They collect and analyze many different types of information to design new products, to predict future sales and to position their own company's strategies against those of its competitors.
Merchandising Pathway 3
Employees in buying and merchandising positions get the product into the hands of the customer. This process includes forecasting, planning, buying, displaying, selling and providing customer service.
This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.
Advance CTE sponsors the 16 National Career Clusters Framework and career cluster definitions.
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Industries at a Glance, at bls.gov/iag/tgs/iag_index_alpha.htm (visited March 20, 2024).