Marketing
The Marketing cluster focuses on careers in planning, managing, and performing marketing activities to reach organizational objectives. It includes skills in brand management, professional sales, merchandising, marketing communications and research.
Each lesson below includes an instructional video, lesson plan, guided notes, and a student test or activity.
Cluster Overview: Marketing
Upon completion of these materials, students will know the career pathways and some corresponding occupations within the Marketing CTE cluster.
Introduction to Marketing
Upon completion of these materials, students will know the basics of marketing history, strategies, and mediums used to reach consumers.
Digital Marketing
Upon completion of these materials, students will know the basics of digital marketing including history, importance, and strategies.
Sales
Upon completion of these materials, students will know the basic types of sales, characteristics and skills of a salesperson, and the sales cycle.
Key concepts of Marketing condensed into a series of short instructional videos around a similar topic.
Helping your students discover, understand, and evaluate various career paths and occupations within the Marketing cluster that align with their personal interests, skills, and values.
Occupation Research Tools 30
MyCareerTech offers full occupation reports on 30 Occupations across the 5 Marketing Career Pathways.
Professional Sales Pathway 19
Employees in professional sales are involved in the transfer of goods and services in the economy, both to businesses and to individual consumers.
Marketing Communications Pathway 1
Marketing communications employees plan, coordinate and implement marketing strategies advertising promotion and public relations activities. Because of the importance and high visibility of their jobs, these individuals often are prime candidates for advancement.
Marketing Management Pathway 6
People with careers in marketing management formulate policies and direct the operations of businesses and corporations, nonprofit institutions and other organizations. In small firms, the owner or chief executive officer may assume all advertising, promotions, marketing, sales and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales and public relations policies.
Marketing Research Pathway 1
Employees in marketing research are concerned with understanding people and organizations. They collect and analyze many different types of information to design new products, to predict future sales and to position their own company's strategies against those of its competitors.
Merchandising Pathway 3
Employees in buying and merchandising positions get the product into the hands of the customer. This process includes forecasting, planning, buying, displaying, selling and providing customer service.
MyCareerCorner 24
MyCareerCorner is a series of short, 3–5-minute video Q&A from individuals across different careers and occupations giving insight and advice about their job, industry, and real-life professional experiences. Each MyCareerCorner episode includes an online activity that will challenge students to think deeper about the cluster and apply what they’ve learned.
Importance of Networking and Volunteering with Scottie Rodgers
Upon completion of these materials, students will have identified the importance of volunteering and networking in building a successful career.
An Inside Look at Advertising Sales with Scott Beyer
Upon completion of these materials, students will have examined different aspects of a career in advertising sales and determined how they could be used in their own lives, even jobs outside of sales.
Building Strong People Management Skills with Scott Beyer
Upon completion of these materials, students will have learned the value of management skills regardless of industry and considered if a career in people management is an appealing choice for their own future.
Maximizing Networking Opportunities with Scott Beyer
Upon completion of these materials, students will have reflected on the value of professional networking and described a plan to make the most of their next networking opportunity.
Building Skills with a Part-Time Job with Manny Santana
Upon completion of these materials, students will know the importance of part-time jobs and other professional experiences in preparing for their future in the workforce.
Being a Well-Rounded Student in High School with Dante Snodgrass
Upon completion of these materials, students will have explored the importance of being well-rounded and determined how they can develop versatile skills during their own high school careers.
Building Careers with Strong Work Ethic with Dante Snodgrass
Upon completion of these materials, students will have considered the value of evolving within the career they chose and explained the importance of a strong work ethic for professional development.
Succeeding in a Sales Role with Manny Santana
Upon completion of these materials, students will understand the importance of customer service in the sales industry and identified a job that would give them exposure to customer service to build their skills.
Impacting Patient Care Through Medical Sales with Manny Santana
Upon completion of these materials, students will have considered the impact that employees can have on the world around them and determined how their future role in the workforce could be a source of fulfillment in their own lives.
Importance of Communication in Sales with Dante Snodgrass
Upon completion of these materials, students will have reflected on the importance of communication in the sales industry and practiced writing a piece of communication with the goal to make a sale.
Finding Careers That Fit You with Scott Beyer
Upon completion of these materials, students will have determined the importance of finding a career that aligns with their natural skillset or personality and reflected on what aspects of themselves could help them become successful employees.
Admitting Mistakes with Scott Beyer
Upon completion of these materials, students will have learned the importance of taking responsibility for mistakes and reflected on how to proceed after making a mistake in the workplace.
Preparing for a Career in Pharma Sales with Dante Snodgrass
Upon completion of these materials, students will have explored the importance of early career training and reflected on how they can begin preparing for their own careers right now.
Careers in the Pharmaceutical Industry with Dante Snodgrass
Upon completion of these materials, students will have discovered that a single industry contains a wide variety of careers and reflected on why research is an important part of career exploration.
Leading a team at General Motors with Elyse Hart Pelfrey
Upon completion of this Microlesson, students will have gained insight into leadership roles in the automotive industry and explored how industry changes can lead to new career opportunities.
Succeeding in a Corporate Job with Elyse Hart Pelfrey
Upon completion of this Microlesson, students will have explored key skills for success in corporate jobs and reflected on how to develop and use those skills.
An Inside Look at Pharmaceutical Sales with Dante Snodgrass
Upon completion of these materials, students will have discovered what pharmaceutical sales is and considered whether or not they’d like to conduct further research on careers in this industry.
Working for a Large Organization with Scott Beyer
Upon completion of these materials, students will have learned to make the most of the resources and opportunities that become available to them in school and their career.
The Future of Auto: Electric Vehicles with Elyse Hart Pelfrey
Upon completion of this Microlesson, students will have considered the impact of electric vehicles on the automotive industry and reflected on how technological advancements can shape their future careers.
Creating Lasting Connections with Clients with Scott Beyer
Upon completion of these materials, students will have discovered the importance of forming healthy business-client relationships and reflected on how to use their own skills or talents to connect with clients in the future.
Soft Skills from Team Sports with Scott Beyer
Upon completion of these materials, students will have explored some of the soft skills that can be gained by participating in team activities and determined how those skills can impact their careers.
Building Career Skills in School with Elyse Hart Pelfrey
Upon completion of this Microlesson, students will have explored how their extracurricular activities and academic choices can help build valuable skills for their future careers.
Setting Yourself Up for Career Success with Elyse Hart Pelfrey
Upon completion of this Microlesson, students will understand the importance of building trust in the workplace and why critically evaluating career advice is so important.
Getting Involved in the Sports Industry with Scottie Rodgers
Upon completion of these materials, students will have discovered that there are alternative methods of entering professional industries and made a plan to get involved in an industry of their choice.
This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.
Advance CTE sponsors the 16 National Career Clusters Framework and career cluster definitions.
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Industries at a Glance, at bls.gov/iag/tgs/iag_index_alpha.htm (visited March 20, 2024).